Modernism for everyone. Googie architecture burst on the midcentury scene in the exuberant everyday buildings where modern people lived their car culture lives. Critics dismissed it, but today we see that Googie showed how modern architecture once belonged to all of us.

Nuance, not Nostalgia: With bright neon, bold rooflines, glittering stainless steel, colorful plastics, and glass walls the size of billboards, Googie seemed anything but subtle. But beneath the gleam lay the architects’ knowing response to a new pace for the modern city and a new architecture of communication. 

Googie is a feature length documentary introducing a neglected chapter to the story of Modern architecture.

—Alan Hess, Architect